Mesh

ABOUT


Mesh is a blockchain-powered P2P payment app that unifies services like Zelle, Venmo, and PayPal into a single, seamless, secure platform. Inspired by Lakshmi, the goddess of wealth, mesh enables money to move freely, fairly, and transparently, without centralized barriers.

SUMMARY


Fintech

Product Design

Visual Identity


2024-25

New York Stock Exchange Wrapped 2025

ABOUT


Annual market data is almost always presented in the same way: on Bloomberg terminals, candlestick charts, and red and green tables. The challenge was to take a year of NYSE trading data and turn it into something people actually want to read: a publication, not a dashboard.

SUMMARY


Data Journalism

Editorial

Creative Coding


YEAR

2026

Grain & co.

ABOUT


Grain & Co. is a multisensory design brand rooted in the art of material storytelling. Specializing in visual identity systems that transcend the flat and the digital, it reimagines branding through texture, tactility, and surface expression. The project was developed to address a gap in the current branding landscape: many modern visual identities lack a physical presence, creating an opportunity for a consumer appetite for authentic, tactile brand experiences.

SUMMARY


Branding

Experiential design

Visual Identity

Product design


2025

Apple Music X Apple Intelligence (not affiliated with Apple)

ABOUT


This UX case study explores a solution to Apple Music's limited playlist cover options by introducing an AI system that generates culturally relevant, personalized artwork.

The project balances user creativity with Apple's aesthetic by blending album grids with minimalist designs and integrating Siri for automated themes. Competitor trials show similar systems reduce design complaints by 40%, demonstrating the potential for enhanced user satisfaction.

SUMMARY


Creative Direction

GenAI

Product Design


2024-25

KORE strength

ABOUT


Kore strength is a bold, organic dietary protein supplement designed for professional athletes. It combines high-quality plant-based protein with functional organic ingredients like maca, ashwagandha, turmeric, and lion’s mane to naturally enhance performance, energy, focus, gut health, and recovery. Clean, powerful, and purpose-driven, KORE fuels both body and mind for peak athletic output.

SUMMARY

Branding

Packaging

Visual Identity


2024

Absolute. Reimagined

ABOUT


Absolute Reimagined revolutionizes social drinking with a curated series of functional alcoholic beverages, each crafted with specific traits and alcohol percentages to match different moods and occasions. This innovative collection empowers adults to make mindful choices about their drinking experience, offering precise control over both effects and social outcomes.

SUMMARY


Branding

Packaging

Subversion Strategy

Visual Identity


2026

Amala

ABOUT


Amala is a natural skincare brand rooted in holistic wellness, blending powerful whole plant ingredients with advanced biotics to deliver clinically proven, organic skincare solutions.
Inspired by Indian botanical traditions, the brand offers therapeutic rituals that nourish the skin's microbiome while celebrating minimalist design and cultural authenticity.

SUMMARY


Branding

Packaging

Visual Identity


2024