Grain & Co.
INDUSTRY
Experiential Design
Industrial Design
CONCENTRATION
Branding
Visual Identity
Visual Strategy
OVERVIEW
Grain & Co. is a multisensory design brand rooted in the art of material storytelling. Specializing in visual identity systems that transcend the flat and the digital, it reimagines branding through texture, tactility, and surface expression. The project was developed to address a gap in the current branding landscape: many modern visual identities lack a physical presence, creating an opportunity for a consumer appetite for authentic, tactile brand experiences.
The brand's core idea arose from an analysis of the need to bridge the gap between physical materials and digital simulations, fostering an understanding of how materials convey emotions and values. This focus enables Grain & Co. to curate meaningful interactions, from pebbled leather and brushed steel to simulated velvet and soft gradients, across lifestyle objects, physical materials, and digital interfaces.
This field research defines the framework for Grain & Co., a multisensory design brand focused on material storytelling and tactile brand experiences. It addresses the opportunity to create physical presence in a digitally saturated landscape, targeting design-conscious consumers who need authentic, high-quality material intelligence to bridge the digital and physical realms. The entire project aims to transform the brand identity through texture, tactility, and surface expression.
Coming soon:)
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