Hello :) I'm Vrinda!

I'm a Visual & Product Designer

specializing in brand identity, product and interaction designer, and editorial experiences

I think most design problems are the same problem with different surfaces.

Whether it's an interface, a brand system, or an editorial layout, I keep returning to the same questions: What does this need to communicate? How should it feel? And what makes someone want to stay?

I work at the intersection of brand, product, and content because the best work happens when visual language, interaction logic, and written voice are built together. When they're not, you can feel the seams. My instinct is clarity first, then character, structured enough to hold, considered enough to mean something.

Outside of screens, I'm a national-level squash player, a DJ, and someone who follows fashion and music closely. The discipline, the timing, the way a collection builds an identity or a track earns its drop, those are design problems. That sensibility shows up in the work.