
Hello,
I'm Vrinda:)
I’m a visual and product designer based in NYC with a background spanning interaction design, graphic design, and brand. I work at the intersection of design, culture, and technology, crafting products, identities, and experiences that are as considered in detail as they are in concept.
My process is rooted in close observation. I ask the kinds of questions that reveal what's overlooked, the details that, once addressed, are what make a product scale or a brand endure. I'm drawn to the idea that design doesn't just reflect culture, it shapes it. The interfaces we use daily, the systems that define contemporary aesthetics, these are a living record of how we see and organize the world.
That belief drives how I research, how I build, and what I make.