Vrinda, a visual and product designer
crafting brands, products, and experiences at the
intersection of culture, technology, and human behavior.

Echo
INDUSTRY
Music
CONCENTRATION
Branding
Creative Direction
Brand Strategy
Visual Identity
OVERVIEW
ECHO is a contemporary music brand that bridges the physical and digital worlds of sound. Rooted in vinyl, cassettes, and other analog formats, ECHO also thrives as a festival and event organizer, bringing together communities that value both the tactile and the experiential. Its symbol, the custom geometric “O” called the Echo Mark, is a visual metaphor for resonance, repetition, and the shared pulse of music.





COBALT FUGUE
Volume 1
•
2024
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