Vrinda, a visual and product designer

crafting brands, products, and experiences at the

intersection of culture, technology, and human behavior.

Echo

INDUSTRY


Music




CONCENTRATION


Branding

Creative Direction

Brand Strategy

Visual Identity




OVERVIEW


ECHO is a contemporary music brand that bridges the physical and digital worlds of sound. Rooted in vinyl, cassettes, and other analog formats, ECHO also thrives as a festival and event organizer, bringing together communities that value both the tactile and the experiential. Its symbol, the custom geometric “O” called the Echo Mark, is a visual metaphor for resonance, repetition, and the shared pulse of music.

COBALT FUGUE

Volume 1

2024

Cobalt Fugue
Symphony
0:000:00

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