Google Reads
INDUSTRY
Tech
AI
CONCENTRATION
GenAI
Creative Direction
Visual Identity
UI/UX Design
OVERVIEW
In a world overwhelmed by digital content, especially newsletters, users struggle to manage information efficiently. Google Reader (2005–2013) once centralized web content via RSS feeds but is now obsolete. Enter Google Reads, a modern AI-powered hub that integrates directly with Gmail to streamline newsletter consumption, summarize content, and boost engagement using Gemini AI.
Process Highlights
Part One - Exploration
Problem
By 2025, over 376 billion emails are sent daily. With newsletters booming (700% growth in 2023), inboxes are cluttered:
40% of users report 50+ unread emails regularly.
Newsletters are scattered across inboxes, unlike centralized RSS feeds.
Manual reading is time-consuming, and low CTRs (3.84%) indicate missed content relevance.
Solution
Google Reads is a smart newsletter management hub that:
Auto-extracts newsletters from Gmail
Summarizes them via Gemini AI
Offers personalized reading recommendations
Organizes everything in one interface
Declutters inboxes while saving users up to 40 minutes a week.
stay tuned for more:)