DestroAI, Lead Brand Designer

Branding, Content strategy & Product Designer

• Co-built the brand identity and voice with the CEO, defining visual language, logo direction, typography, color, naming conventions, and content guidelines, translating early-stage positioning into a consistent vocabulary and component system used across the product and marketing.

• Designed and shipped the company website from concept to launch, user flows, wireframes, high-fidelity prototypes, and front-end development, defining content structure, feature hierarchy, and onboarding messaging to establish the primary product surface and digital presence.

• Built reusable UI components and brand guidelines, developing cross-channel campaign assets and social content that maintained visual and communicative consistency across all product screens and platforms.