A.N. Publishing
INDUSTRY
Media & Communications
CONCENTRATION
Brand Identity Design
Digital and Print Media Design
Typography and Layout
Design Systems and Consistency
OVERVIEW
Created four comprehensive digital media kits using Adobe Creative Suite, focusing on modern layout, typography, and brand consistency. Conceptualized and designed a unique podcast logo, presenting multiple creative comps before finalizing the design.
Gained hands-on experience designing print-related materials, applying skills from specialized graphic and web design coursework. Managed the media kit, logo, and print-related materials independently, with great time management.
Timeline
October 2024 - December 2024
Tools
Adobe Illustrator
Adobe Indesign
FIGMA
Responsibilities
Brand Consistency
Media Kit Design
Logo Development
Sketching
Prototyping
The Process
1
Research & Discovery
Conducted in-depth research into contemporary media kits across various industries, focusing on interactivity, visual storytelling, and user engagement. Analyzed layout structures, typography choices, and branding elements to inform design direction and align with current industry standards.
2
Brand Identity & Concept Development
Explored multiple visual directions to create a cohesive and modern identity for the podcast and media kit. Developed logo concepts with a strong typographic foundation, iterating through several design comps before selecting the final version.
3
Design Execution
Utilized Adobe Creative Suite to produce four fully developed digital media kits, applying principles of layout design, typography, and visual hierarchy. Emphasized consistency across digital and print assets through well-defined design systems.
Research & Discovery
I conducted in-depth research on contemporary media kits across various industries, with a focus on interactivity, visual storytelling, and user engagement. Paid particular attention to layout structures, typography styles, and brand consistency to inform design decisions that align with current industry standards as well as A.N. Publishing’s brand guidelines and core values.
Brand Identity & Concept Development
Explored multiple visual directions to establish a cohesive and contemporary identity for the podcast and media kit. Experimented with various formats and layouts, emphasizing typography, imagery, and overall visual hierarchy. Developed a series of logo concepts with a strong typographic foundation, iterating through several design compositions before finalizing the selected version.
