Personalized Experience

Apple Music X Apple Intelligence

INDUSTRY


Tech

Music

AI



CONCENTRATION


GenAI

Creative Direction

Visual Identity

UI/UX Design



OVERVIEW


This UX case study explores a solution to Apple Music's limited playlist cover options by introducing an AI system that generates culturally relevant, personalized artwork.

The project balances user creativity with Apple's aesthetic by blending album grids with minimalist designs and integrating Siri for automated themes. Competitor trials show similar systems reduce design complaints by 40%, demonstrating the potential for enhanced user satisfaction.