Personalized Experience

Apple Music X Apple Intelligence
INDUSTRY
Tech
Music
AI
CONCENTRATION
GenAI
Creative Direction
Visual Identity
UI/UX Design
OVERVIEW
This UX case study explores a solution to Apple Music's limited playlist cover options by introducing an AI system that generates culturally relevant, personalized artwork.
The project balances user creativity with Apple's aesthetic by blending album grids with minimalist designs and integrating Siri for automated themes. Competitor trials show similar systems reduce design complaints by 40%, demonstrating the potential for enhanced user satisfaction.