anthology
Anthology.AI is a visual identity project for an AI platform that transforms users' poetry and journal entries into stunning images. First used in the mid-17th century, anthologies gather and preserve creative works of cultural, literary, or artistic significance.
Drawing inspiration from the Greek "flower collection," Anthology.AI lets users create a digital photographic journal by weaving AI-generated art with personal photos. This platform reimagines self-expression, blending technology and creativity to unlock the stories hidden within our words.
AI
Art History
Visual Identity
Editorial
CONCEPT IDEA
Anthology spans a vast timeline, from Ancient History to Postmodernism, offering a comprehensive exploration of literary themes and styles across different eras. It begins with ancient civilizations and mythologies, progressing through Old and Middle English periods, focusing on heroic tales, courtly love, and religious values. The Renaissance and Enlightenment sections highlight the shift towards individualism, humanism, and rationalism. The Romantic era emphasizes nature, emotion, and spirituality, while the Victorian and Edwardian periods address social issues and industrialization. The collection then moves into the 20th century, covering Georgian poetry, Surrealism, Modernism, and Postmodernism, reflecting on warfare, societal changes, and experimental literary techniques. This anthology thus provides a rich tapestry of human expression, thought, and cultural evolution through poetry across the ages.
PROBLEM SOLVING
This portfolio features a diverse collection of poems, each accompanied by images that blend elements of Postmodernism, Renaissance, Surrealism, and Modernism. The images, sourced from Cosmos, reflect the eclectic nature of these literary movements. Postmodernism's embrace of randomness and rejection of strict order is juxtaposed with the Renaissance's focus on beauty and idealism. Surrealism's exploration of the unconscious and dreamlike imagery adds depth, while Modernism's experimentation with form and style provides a dynamic backdrop. This fusion creates a visually striking and intellectually engaging portfolio that explores the intersections and contrasts between these artistic and literary movements.
SUBVERSION
This project subverts the traditional notion of alcoholic beverages by shifting the focus from simply getting intoxicated to enhancing specific social traits, like confidence or relaxation. It challenges the assumption that all alcoholic drinks serve the same purpose, introducing the idea that alcohol can be used in a targeted, functional way. The drinks become tools for shaping social experiences, rather than just products for leisure. This reframing encourages people to think differently about their relationship with alcohol and consider new ways to enjoy it responsibly.
DESIGN DECESIONS
The design decisions for "Absolute Reimagined" incorporate thoughtful branding elements, emphasizing a sophisticated and modern aesthetic that aligns with mindful drinking. This includes a sleek, minimalist bottle design with clean lines and a distinctive shape, complemented by a rich color palette featuring deep tones like blackberry and sage. The typography balances elegance with readability, utilizing a mix of serif and sans-serif fonts to enhance visual appeal. Additionally, creative photography was employed to capture the essence of each drink, showcasing their unique traits and flavor profiles. The packaging emphasizes transparency to highlight the beverage's quality, while labels display alcohol percentages and trait identifiers. By playing around with different fonts and photography styles already in use, the design adds a layer of creativity that reinforces the brand's identity. These elements collectively support redefining the drinking experience, promoting mindful consumption, and differentiating the product in a competitive market.
GOAL
The goals for "Absolute Reimagined" encompass redefining the drinking experience by shifting focus to mindful and intentional consumption, while promoting brand creativity and identity through innovative design elements. The project aims to encourage personalized consumption by clearly communicating alcohol percentages and unique traits, enhancing visual and tactile appeal through sleek packaging, and differentiating the product in the market. By catering to diverse social scenarios and fostering responsible drinking, the brand seeks to create an emotional connection with consumers. Ultimately, these goals work together to establish "Absolute Reimagined" as a forward-thinking brand that combines functionality, creativity, and sophistication, challenging traditional notions of alcoholic beverages while promoting a more thoughtful approach to social drinking.
